This allows Google to connect the user’s Google credentials with a DoubleClick cookie ID. Most users have a reasonable expectation of privacy when surfing the web in Chrome’s Incognito mode but according to a new study commissioned by the trade organization Digital Content Next, that may not necessarily be the case.ĭouglas Schmidt, a computer science professor at Vanderbilt University and author of the study, outlines the process by which Google could, in theory, link a user’s browsing while in Incognito mode to their identity using cookies if the user logs into a Google service like Gmail. It may be possible to take steps to make it harder to find but there's always a trail leading back to you. Bottom line: If I've learned anything over the past few years, it's that any and everything you do or say online is traceable.
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